While it may be argued that surprises are still possible for the remainder of the year, 2021 has shown to be more consistent and predictable than 2020. However, with a consumer base overloaded with messages (and a still-challenging marketing climate), it’s impossible to predict what digital marketing strategists will face in 2022. However, there are a few themes we expect to see emerge in the coming year.
Artifical Intelligence Will Grow
This year, Google announced their decision to end cookie tracking in 2022. While this change may have been delayed until 2023, it will still make effective ad targeting noticeably more difficult. As a result, the rise of AI in digital marketing will only gather pace next year. Marketing that doesn’t leverage AI already is missing out on benefits like automated reporting on website traffic, customers future purchase predictions and even keyword recommendations for better organic searching. In fact, 76% of companies that automate marketing generate ROI within a year according to CNBC. Businesses who want to feature high up in search results and target audiences without tracking them will benefit massively from AI in 2022.
Chatbots are one example of conversational marketing in action. Chatbots use artificial intelligence (AI) to send automated human-like messages to website users in real time. We believe that they will be more prolific in 2022 to improve the user experience and overall friendliness of a website. Many customers enjoy engaging with chatbots because they are available 24 hours a day, respond quickly, and recall their whole purchase history properly. These virtual assistants provide excellent customer service by anticipating and automating repetitive chores, allowing you to focus on more important responsibilities.
Increased Multi-Channel Marketing Strategies
Members of a company’s target market don’t confine their activity to a single channel, therefore neither can the company. Effective marketing strategy would require a presence across all of the major channels, especially with so many social media outlets having significant market penetration and large numbers of users. The use of a consistent message across a variety of media will become more common.
Despite its large user bases, Tik-Tok and Snapchat have yet to be embraced by a number of businesses. To compete in today’s digital economy, multiple channels must be employed in tandem.
Content Remaining King
Quality content has been a top priority for search engines like Google. Companies who focus on improving the user experience through the use of clear, appealing, engaging, and useful content will see an increase in rankings, leads, and conversions. We believe that businesses will also optimise their pages for voice searches in the coming year. According to Google research from 2018, 52% of voice-activated speaker users want to know about offers, promotions, and specials, while 39% want to know about company information like store hours. As a result, a company that optimises content to meet voice commands given to Siri, Alexa, or Cortana by users could increase its performance.
Smart Bidding In PCC
One of the trends we believe to be on the rise in 2022 is the use of smart bidding in pay per click campaigns. Marketers are beginning to stop relying on chance to see successful campaigns. Powered by machine learning, smart bidding optimises your ads and improves conversion rates. Many clients choose This is due to the fact that smart bidding generates actionable insights based on user behaviour and trends.
The pain you face when manually tracking and optimising ads and relying on guessing to identify the appropriate budget to make for PPC campaigns is the problem with the unknowing behaviour of PPC. It can be extremely pricey in the long run because determining the budget that gives you the highest ROI involves multiple trials. Chatbots are popular because they are available 24 hours a day, deliver rapid responses, and properly recall their whole purchase history. These virtual assistants provide excellent customer service by anticipating and automating repetitive chores, allowing you to focus on more important responsibilities.
Digital Marketing Trends Gloucester 2022
If you haven’t already, now is the time to start thinking about your marketing strategy for 2022. Make sure you begin the New Year with a clear vision of your objectives and a strategy for achieving them.
While marketing trends come and go, the fundamentals of success stay the same: understand your audience’s needs and communicate effectively and consistently with them. That’s why creating customer-centric content has always been the most effective approach to build long-term relationships with your audience.