5 UX Web Design Trends 2021
New lists of UX design trends appear every year, as is the way with trends. When the majority of key industry players start to follow these trends, it inevitably becomes ineffective. Users visit multiple websites per day, and businesses must now show extra creativity to draw their attention. Many businesses focus on the visual appeal and usability of their web solutions to make users stay there, whilst experts focus on those components plus the latest UX (user experience) design trends to stay in the game.
We firmly believe that the main goal of UX design is to help users achieve their goals and engage with the content/brand. For this purpose, we track the latest UX web design trends and implement them throughout Gloucester’s SME market.
These 5 user experience design trends will make you stand out from the competition.
1) Advanced Personalisation
The main goal of personalised design is to give the user the impression that the material was made specifically for them, therefore increasing the conversion rate. Personalisation is both a user experience trend and a best practise in today’s world. In fact, 89% of digital businesses are investing in personalisation according to Forrester. Google and Apple are now even working on personalised assistants for their internal systems that can now recognise who is engaging with them through voice, face, or fingerprint. Interfaces will become even more personalised in the future, with the ability to modify their appearance, position of items, tone, and overall behaviour in the blink of an eye.
The majority of people are unaware that AI plays a significant role in UX. Consider Spotify’s tailored music recommendations. Recommendations for YouTube videos or Netflix movies. Based on their buying history, wish lists, and shopping. You can personalise the user interface by generating content that is relevant to them.
Personalisation is not an easy UX design trend to follow, however massively beneficial when done correctly. It also requires greater security and UX writing to persuade users to share information, but once a website is personalised for users – they start to feel comfortable and therefore are more likely to convert.
2) Augmented Reality
Although augmented reality or AR has existed in some form since the 90s, the evolution of the smartphone camera has firmly launched it into the mainstream. The most common iteration of which we encounter AR is in the social media industry. Snapchat & Instagram selfie filters are the most used versions of AR but that does not mean they cannot be used in the mainstream. In 2021, AR apps are expanding to become more practical and commonplace. In fact, 45% of online shoppers find that AR helps them to save time to make purchase decisions according to ThinkMobile’s article.
We’re seeing AR applied to everything from property rentals, museum tours to nature walks and more. This rising popularity will lead UX designers to focus on interfaces that can easily be adapted to a camera. Given that mobile phone usage has already surpassed desktop browsing, digital experiences have long been integrated into daily life. UX designers are providing us with smart AR interfaces that are sure to bring in engagement, interaction and ultimately conversions.
Mapping a user’s journey is a crucial step in any software design. And in 2021, that journey is looking more scenic as UX designers are making exotic locations and wanderlust lifestyles the centrepiece of their layouts – instilling a sense of escapism for viewers.
This trend can express itself through organic and lush colour schemes, gallery-rich scrolling or oversized hero images where layered copy creates realistic depth. It is likely no coincidence this UX trend as sprung up in the wake of stay-at-home orders due to 2020’s restrictions. But nevertheless, the trend has persisted through into 2021 with UX designers enticing us with perfect landscapes at the forefront of the design.
4) 90s Retro UI
Tacky & visually displeasing user interfaces (UI) have been prolific in recent years, therefore resulting in bounces due to the instant dislike users have. In fact, users on average take 15 seconds to decide whether they like a site or not, and if the first element they see is tacky & poorly formatted design – they are likely to bounce immediately. In 2021, this trend is evolving into something much less tacky and instead nostalgic. Specifically, there has been a rise in 90s inspired retro user interfaces (UI)
This style can incorporate several techniques: including VHS pixelated typography, screen tearing, glitch transitions, primitive 3D animation and more. While the retro flair can be as subtle as you want to make it, and we expect this trend more commonly on interfaces that can afford to be a little more adventurous – for example, musicians, artists, and street apparel brands.
The effect is UI that feels comfortably familiar while at the same time, reminding us all of an era where digital design was in its infancy and the possibilities were endless.
5) Complex Typography
Every designer understands the importance of selecting the appropriate font for a website, product, or application. Customers often identify a font with a well-known brand. People on the internet prefer to scan rather than read. They are able to find information that is relevant to them in this manner. As a result, font experiments have become one of the most notable UI/UX design trends. Today’s web designers make extensive use of sophisticated typography. They make an effort to highlight and communicate the most important facts to clients.
UX Design Experts In Gloucester
Escapism, streamlined UX, AR, complex typography, and throwback UI’s are among some of the design trends for 2021. It’s important for businesses to try to choose and blend numerous trends to create a distinctive and interesting user interface that will inevitably improve the overall UX.
If you need more information on how these design trends can enhance your customers overall UX, contact the experts at Search4Local on 01452 452144.